We are a brand of independent, locally owned specialist Garden Equipment Retailers. Every store is manned by friendly, approachable people who know Garden Equipment inside out and is completely set up for our customers. STIHL SHOP has come to be one of the most recognisable brands in the New Zealand retail landscape, and has been awarded Consumer New Zealand People’s Choice Award for the last three years running. Backed by the most sought after product brands in the industry such as STIHL, Masport, Cub Cadet and Honda you can rest assured you’d be joining the right team.
So who exactly owns your patch of land?
All STIHL SHOP stores are owner operated, so it’s your business. You own it, and pay a monthly Licence Fee to operate the business under the STIHL SHOP brand and to utilise the training programmes, retail operational standards and the national marketing actions. As you own it, the financial performance of your business is your responsibility. We can provide you with the proven tools to success; it is up to you how much you use them.
What does it cost to join the STIHL SHOP Group?
STIHL SHOP is a high performing licensed retail business. In 2016, 2017 and 2018 consumers voted STIHL SHOP as New Zealand’s best Hardware/Garden Equipment Retailer (source Consumer NZ), based on the level of trust the market has in our retail brand and the outstanding service supplied to customers by Licensees and their staff.
Together with our exceptional Brand recognition, this forms a powerful base from which to start a new business. New store owners will benefit from the value that already exists in the STIHL SHOP brand, which is valued at $50,000 plus GST on a joining fee basis.
How are the fees calculated? And what are they spent on?
Each of the over 70 stores are charged an annual Licence Fee, which is 3.5% of sales turnover, charged on a monthly basis. This provides all Licensees with the STIHL SHOP systems, training programmes and national marketing as well as ongoing assistance from the STIHL SHOP National Support Team. Approximately 2% is spent on marketing and 1.5% on training systems. The STIHL SHOP Group aims to spend the total amount of collected fees on getting customers into the stores, and having them receive an exceptional customer experience from well-trained expert staff when they get there.
What does it cost to own a store?
Depending on whether you are purchasing an existing STIHL SHOP or creating a new one, cost will vary. But in any case you will need to have access to approximately $600,000 to comfortably get your new business up and running. This will cover off any store imaging and fit out requirements and the stock required for operating from day one. Funding support is available to suitable applicants.
How much money will I make?
That’s completely up to you, as it’s your business. But it is proven that, properly followed and adhered to, the principles of the STIHL SHOP Retail Programme are both sound and proven, and will lay the platform for the future success of your business. Backed by the best product brands and support structure in the industry you can be assured that you will be rewarded for all your efforts and hard work.
If you’re interested to find out more in detail on the STIHL SHOP Programme, and what opportunities exist today then please complete the form on the “Enquire Now” button and we will send you an Information Pack.